48Sheet is a project aiming at transforming the city of Birmingham into an urban gallery. From the 2 – 29 April 2012 up to 100 10ft x 20ft 48Sheet billboards are being used by artists for creative expression.
Artists across the world have created work to exhibit on a large scale across the city. Responding in different ways they have accepted the challenge of responding to traditional advertisement through their art. By creating a network of unique and distinctive responses that will raise levels of consciousness and arouse cultural curiosity.
Image: MadeIn Company
“48Sheet aims to create a large scale artistic intervention into the city of Birmingham for people to discover within their everyday journey’s across the city and region. Advertising free clusters of billboards have been created to transform the city of Birmingham into an urban gallery. Routes across the city have been mapped to encourage people to explore the 48Sheet public art trail”.
“The name 48Sheet refers to the size of a traditional billboard. Billboards serve to expose brands and advertising messages across the world- bastions of a globalised consumer culture with their steel feet firmly planted in the midst of infinitely diverse and complex human life. 293 million people in 3,400 of the world’s largest cities see JCDecaux’s advertising structures every day. Such highly visible images are designed to evoke reaction- 48Sheet will redefine the reach of art by utlising such prominent public advertising platforms in this unique way”.
“The above project ‘pop up’ space has evolved into an organic gallery with numerous installations, paintings and will host a programme of events by 48Sheet featured artists from the 19th April”.
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